I hear it time and time again, especially for heart-felt non-profit leaders and artists – “I hate doing social media. It’s exhausting. I feel like I waste hours doing it and get nothing in return.”
And they are right. If you aren’t getting outside support for your social media or have dedicated time to do it yourself, it will feel that way.
Social media is like no media publishing like we have seen before. Coming from the news and TV industries, I know that it requires multiple types of media production jobs all in one (graphics production, copywriting, publishing specialist, target market analyst). Who can pull all that off when we have a full-time job to do elsewhere?
The answer is no one, so please stop trying. You are exhausting yourself and probably not getting the results you desire.
The key to social media management is planning. It takes a lot of work on the front-end but feels so much better and gets you the results you want (and need) for your organization or business.
Working with a social media expert for just a few hours a month can get you a few weeks ahead of your game on social media. Devoting some dollars toward paying this person will get critical pieces of content on your calendar scheduled, so you have the peace of mind that you are communicating properly with your stakeholders. No one wants to be scrounging to put up content at 11am the day of an event or writing a news story after other outlets are writing about you first. It shows that you are careless and do not know how to communicate well.
Social media managers will help create a calendar for you, write the copy, prepare the images, get them approved in advance, and get them scheduled on your multiple social media outlets (see our process above).
A few hours of your time can save you dozens of hours in the next coming weeks and the headache of knowing you are communicating well online.
The best time to plan is when you have time and are thinking clearly about your communications strategy.
Schedule some time with me today to talk about how we can get ahead of the game on your social media strategy. I’m here to help you plan, create, and publish.
Let me know below if you have any questions.