Relate before you communicate

Updated: Jun 23

Two of my favorite motivational speakers came together on a podcast recently to talk about harnessing the power of communication to change the world. The famous Bishop T.D. Jakes and the infamous motivational leader Tony Robbins discussed the power of the written word, heartfelt personal contact, and their roles in developing community trust in a time of extreme division. This is the model of communication Intentional Marketing and Communications uses when working with clients.

I'm excited to read Jake's newly released book about communication, Don't Drop the Mic: The Power of Your Words Can Change the World (2021). He says there is little distinction between the art and science of communication. They are so intermingled, just as we are human. We live with our instinct and our intellect. Our communication needs to embody both.



Photo by Cliff Booth from Pexels


Ideally, he says, we need to treat our audience's values, beliefs, and opinions with care. Turning a blind eye to understanding your audience can lead to expensive consequences. One misused word, one offensive image, or an ominous tone can alienate those we hoped to connect to.

I am excited to share that these beliefs are the basis of Intentional Marketing and Communications. Our aim is always to relate before we communicate.


My most significant takeaways from the podcast:

  1. Respect is a substratum of communication. Where there is no respect for each other, there is no communication.

  2. Asking questions is a form of respect. If you are not asking your audience questions, likely, you don't respect them.

  3. Your real audience knows something that you don't. Are you willing to ask questions to learn more?

  4. Having influence takes investment. Doing research about your audience is a form of investment. You can't communicate without investment.

  5. Asking "What did you mean by that?" can go a long way to learn and develop trust with your audience. Don't be afraid to become clear with your partner, friend, or business mate.

  6. Investigate sensitive touchpoints before communicating with your audience. Know that their past comes with them to the table.

  7. Notice what isn't being said. Read between the lines.

  8. The more we put language to abstract things like feelings, emotions, and visions, the more trust and connection we can have.

  9. Don't speak to hear yourself. Speakings is just as much about listening as it is speaking.

  10. Give a microphone to the person who wants to speak. They could change your perspective.

  11. Study people who are different from you. The more diversity we can add to the conversation, the stronger we become.

  12. Respect other people's stories. Even if you don't believe in it, respect it is true for them.

  13. Even when we get communication wrong, we make someone angry, keep going, keep sharing. That is the way we grow.


I am glad to be working toward greatness in our community of Denver. I am looking forward to building lasting relationships with those that I serve at Intentional Marketing and Communications.

Thanks for reading.

Sincerely,

Diana

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