Relate Before You Communicate

Updated: Oct 6

Two of my favorite motivational speakers came together on a podcast recently to talk about harnessing the power of communication to change the world. The famous Bishop T.D. Jakes and the infamous motivational leader Tony Robbins discussed the power of the written word, heartfelt personal contact, and their roles in developing community trust in a time of extreme division. This is the model of communication Intentional Marketing and Communications uses when working with clients.

I'm excited to read Jakes' newly released book about communication, Don't Drop the Mic: The Power of Your Words Can Change the World (2021). He says there is little distinction between the art and science of communication. They are so intermingled, just as we are human. We live with our instinct and our intellect. Our communication needs to embody both.

Photo by Cliff Booth from Pexels

Ideally, he says, we need to treat our audience's values, beliefs, and opinions with care. Turning a blind eye to understanding your audience can lead to expensive consequences. One misused word, one offensive image, or an ominous tone can alienate those we hoped to connect to.

I am excited to share that these beliefs are the basis of Intentional Marketing and Communications. Our aim is always to relate before we communicate.

My most significant takeaways from the podcast:

  1. Respect is a substratum of communication. Where there is no respect for each other, there is no communication.

  2. Asking questions is a form of respect. If you are not asking your audience questions, likely, you don't respect them.

  3. Your real audience knows something that you don't. Are you willing to ask questions to learn more?

  4. Having influence takes investment. Doing research about your audience is a form of investment. You can't communicate without investment.

  5. Asking "What did you mean by that?" can go a long way to learn and develop trust with your audience. Don't be afraid to become clear with your partner, friend, or business mate.

  6. Investigate sensitive touchpoints before communicating with your audience. Know that their past comes with them to the table.

  7. Notice what isn't being said. Read between the lines.